Resources & insights
Optimize ads & ROAS with Facebook Pixel, CAPI, manage product feeds & access key metrics in one app.
How to Maximize Your Shopify ROI During BFCM
Omega Facebook Pixel gives you the visibility you need to make better ad decisions fast.
Van Anh Nguyen
20 Nov 2025
Scale Confidently with CAPI
Combine Facebook Pixel with Conversions API to unlock stable tracking across web and mobile.
Van Anh Nguyen
20 Nov 2025
Creative Testing Playbook for Q4
Run disciplined experiments on hooks, offers, and formats to spot winning ads early.
Van Anh Nguyen
12 Nov 2025
Optimize Landing Pages Without Slowing Down
Speed and clarity decide if traffic converts. Ship optimizations that keep both intact.
Van Anh Nguyen
05 Nov 2025
What High-Intent Audiences Do Differently
Learn how to identify high-intent behaviors and keep them moving to checkout.
Van Anh Nguyen
28 Oct 2025
Tiktok Attribution, Demystified
Close the loop between platform-reported performance and the revenue you see in store.
Van Anh Nguyen
19 Oct 2025
Turn Product Feeds Into Conversion Machines
Feed health drives ad efficiency. Here is how to keep your catalog clean and compelling.
Van Anh Nguyen
10 Oct 2025
How to Recover Lost Carts at Scale
Pair behavioral signals with incentives to win back shoppers without eroding margin.
Van Anh Nguyen
02 Oct 2025
Designing Offers for BFCM Without Gut Feel
Use incrementality tests and micro-surveys to validate offers before launch week.
Van Anh Nguyen
25 Sep 2025
Zero-Party Data, Real Personalization
Build direct relationships with shoppers to offset signal loss and improve targeting.
Van Anh Nguyen
12 Sep 2025
Omegatheme’s strength
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